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Diamonds really are forever...

A diamond’s molecular structure and crystal lattice arrangement make it the hardest natural substance on Earth, with unparalleled durability and resistance to scratches and abrasions.

Selecting your diamond...

Visually and chemically indistinguishable, lab-grown diamonds mirror natural diamonds in every way. The difference lies in how they’re created: natural diamonds formed billions of years ago, hundreds of miles beneath the Earth’s surface, while lab-grown diamonds are produced using advanced technologies over a matter of months.

Characteristics of a WOW factor diamond...

The term WOW factor applies to both natural and lab-grown diamonds. Simply put, achieving this doesn’t require selecting the very top grades - the human eye is surprisingly limited in what it can detect. Choosing the right balance of grades delivers that WOW effect. However, because lab-grown diamonds are significantly more affordable, higher grades are often well within reach.

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