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Diamonds really are forever...

Diamonds’ molecular structure and crystal lattice arrangement make them the hardest natural substance on earth, with unparalleled durability and resistance to scratches and abrasions.

Selecting your diamond...

Visually and chemically indistinguishable, lab-grown diamonds mirror natural diamonds in every way. The difference is how they’re created. Natural diamonds were formed billions of years ago, hundreds of miles below the earth's surface, while lab-grown diamonds are manufactured with advanced technologies and formed over months.

Characteristics of WOW a factor diamond...

The term WOW factor applies to both Natural and Lab-grown diamonds. Simply put, to achieve this, there is no need to select the top grades, as the human eye is surprisingly limited in what it can detect, so choosing the right combination of grades will present as WOW. However the price of Lab-Grown diamonds are significantly less so higher grades are very affordable.

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